In a bold move, TNT Sports has decided to invoke a matching clause in its current deal with the NBA, ensuring they retain some broadcast rights after their existing contract ends following the 2024-2025 season. With “TNT Fights Amazon” for these coveted rights, this move promises to keep fans glued to their screens with TNT’s unmatched coverage and iconic studio shows.
TNT Fights Amazon Over $76 Billion NBA Deal!
In an announcement on X, formerly known as Twitter, TNT expressed their excitement, stating, “This move ensures fans continue to enjoy our unparalleled coverage, including the best live game productions in the industry and our iconic studio shows and talent.”
TNT is famously known for “Inside the NBA,” a studio show often hailed as the best in sports broadcasting. This decision to match the deal underscores TNT’s commitment to maintaining its status in the sports broadcasting realm.
Earlier this month, USA TODAY revealed that the NBA was evaluating an 11-year deal proposal from Disney (ABC/ESPN), NBC, and Amazon, valued at an eye-popping $76 billion. The NBA has yet to respond to requests for comment on this matter, leaving fans and analysts buzzing with speculation.
According to Front Office Sports and confirmed by USA TODAY, TNT is particularly interested in Amazon’s “C” package, estimated at $1.8 billion. This package includes weekly broadcast rights, WNBA rights, early-round playoff game broadcasts, and a conference final every other year.
Interestingly, the Amazon deal also features a “poison-pill” clause, reported by The Sports Business Journal. The clause places the first three years’ value of the deal—around $5.85 billion—in escrow. Warner Bros. Discovery (WBD), TNT Sports’ parent company, is reportedly capable of covering these hefty costs, demonstrating its financial muscle.
While Turner Sports, which operates TNT, hasn’t specified which part of Amazon’s package it intends to match, the strategic move clearly shows their determination to remain a significant player in the sports broadcasting industry. The exact details remain under wraps, adding an element of suspense to the unfolding drama.
TNT Sports’ decision to match part of Amazon’s NBA rights deal is a testament to their commitment to delivering top-notch sports coverage. This move is not just about retaining rights; it’s about preserving their brand’s legacy and reputation in sports broadcasting. The financial implications are substantial, but WBD’s willingness to cover the costs reflects a strategic investment in maintaining their market position. As the competition for sports broadcast rights intensifies, TNT’s aggressive stance could set a precedent, potentially reshaping the landscape of sports media rights. This high-stakes game is one to watch, as it could have far-reaching implications for fans and broadcasters alike.
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