The Minnesota Timberwolves today announced a multi-year partnership with Sezzle, a Minneapolis-based “Pay in 4” fintech company. Sezzle will become the “Official Jersey Patch Partner of the Minnesota Timberwolves.”
A Local Collaboration
“We are thrilled to announce Sezzle as the official jersey patch partner for the Minnesota Timberwolves. This partnership holds special significance as both Sezzle and the Timberwolves are proud to call Minneapolis home,” said Sezzle co-founder and President Paul Paradis. “Just as the Timberwolves are reaching new heights on the court, Sezzle is achieving remarkable growth and success in the financial technology sector. Our shared commitment to innovation and community strengthens this collaboration, and we look forward to supporting our hometown team in this exciting journey!”
Shared Vision and Growth
“With a shared commitment to strategic growth and transformation, as well as delivering best-in-class experiences, Sezzle is the perfect partner to prominently represent our organization and brand,” said Timberwolves and Lynx COO Ryan Tanke. “As both our companies reach significant inflection points, this is a unique opportunity to team up with a purpose-driven financial tech company in our backyard to thoughtfully broaden our fan and consumer bases through the love of Timberwolves and Lynx basketball.”
Financial Empowerment
Sezzle offers a financially responsible form of credit to consumers, including its Pay in 4 payment platform. This service increases consumers’ purchasing power by offering interest-free installment plans online and in stores.
Partnership Details
The multi-year partnership designates Sezzle as the team’s official jersey patch partner and season presenting partner. This includes prominent in-arena signage, in-game promotions, community events, and more. The partnership extends to the Minnesota Lynx and features on-court promotion, concourse activations, and digital content. WME Sports negotiated the partnership and agreement terms between the team and Sezzle as part of its wide-ranging partnership with the team.
Debut and Future Plans
The Timberwolves will debut the Sezzle jersey patch in their first game of the 2024-25 preseason against the Los Angeles Lakers on Oct. 4. The full 2024-25 NBA schedule will be announced in the coming days.
This partnership marks an exciting step for both the Timberwolves and Sezzle, uniting two Minneapolis-based organizations with a shared vision of innovation, growth, and community engagement.
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