NBC’s $27.5B NBA Deal marks a monumental 11-year agreement starting in the 2025-26 season. This mega-package includes 100 regular-season NBA games each year on NBC and Peacock, alongside over 50 WNBA games. The WNBA coverage will span NBC, Peacock, and USA Network, featuring three WNBA Finals games. Comcast President Mike Cavanagh unveiled these details during a recent earnings call, highlighting that NBC will air more regular-season games than its competitors, ESPN and Amazon. The network also boasts a richer playoff lineup, with six conference finals over the 11 years and exclusive first- and second-round games.
NBC’s $27.5B NBA Deal: What They Don’t Want You to Know!
The NBA’s push towards streaming is evident, with Peacock slated to broadcast around 50 national regular-season and postseason games, mainly on Monday nights. This package also includes the NBA All-Star weekend, the season-opening “NBA Tip-Off” doubleheader, an MLK Day doubleheader, select NBA games, and each All-Star Game on Telemundo.
Beyond the core package, Sky Sports will televise all NBCUniversal NBA and WNBA games in its regions, while Xfinity steps in as the NBA and WNBA’s marketing partner in the video category. NBC has also secured rights to USA Basketball men’s and women’s games leading up to the Olympics and FIBA World Cup. However, a Sunday night NBA package post-NFL season remains unconfirmed.
NBC’s NBA Media Rights Package Highlights:
100 NBA Games Annually: NBC and Peacock will air more regular-season games than any other partner, surpassing current deals.
Exclusive Playoff Coverage: NBC’s national platforms will feature first- and second-round playoff games and six conference finals series over the 11 years.
Peacock’s National Games: Approximately 50 national regular-season and postseason games, including Monday night doubleheaderS.
Additional Package Elements:
All-Star Weekend: Annual coverage of the NBA All-Star Game and All-Star Saturday Night.
Season Opener: “NBA Tip-Off” doubleheader each season.
MLK Day Doubleheader: Special broadcasts on Martin Luther King Jr. Day.
Telemundo Coverage: Select NBA games and every NBA All-Star Game in Spanish.
WNBA Coverage:
Starting Spring 2026: Over 50 regular-season and first-round playoff games on Peacock, NBC, and USA.
WNBA Finals Coverage: Seven WNBA Conference Semi-Finals and three WNBA Finals series.
Additional Rights:
USA Basketball: Men’s and women’s games leading to the Olympics and FIBA World Cup.
Sky Sports: Broadcasting all NBCUniversal NBA and WNBA games in its markets.
Xfinity Partnership: Serving as the NBA and WNBA’s marketing partner in the video category.
NBCUniversal’s deal promises to revolutionize basketball broadcasting, merging traditional TV with modern streaming platforms. This extensive package not only elevates NBA and WNBA visibility but also sets a new benchmark in sports media rights agreements.
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