Vice President Kamala Harris made an intriguing appearance on the popular podcast “All The Smoke,” a platform known for highlighting NBA stories and addressing issues relevant to the sports world. With the upcoming U.S. presidential election looming, Harris is strategically expanding her outreach, and her participation in the podcast has been met with positive reactions, including commendation from Tommy Vietor, host of the political podcast “Pod Save America.” Vietor expressed his approval on X (formerly Twitter), calling it “a very smart show to do,” as it enables Harris to reach a different, more diverse audience that may not typically engage with political content.
Tommy Vietor added, “Big audience. Folks who might not otherwise be consuming political news. A very good use of time.” Harris’ appearance on “All The Smoke” is seen as a strategic move to bridge the gap between politics and sports, tapping into a platform where athletes and fans discuss issues that go beyond the court, making it an ideal venue for someone like Harris, who is running for the highest office in the country.
This is a very smart show to do. Big audience. Folks who might not otherwise be consuming political news. A very good use of time. https://t.co/8SdEyBNTQQ— Tommy Vietor (@TVietor08) September 25, 2024
The podcast, hosted by former NBA players Matt Barnes and Stephen Jackson, has grown into a powerful platform since its debut in October 2019. Originally focused on NBA athletes’ stories and interviews, “All The Smoke” quickly expanded its fanbase. The show currently boasts over 389,000 views on YouTube, and its episodes are available on platforms like Apple Podcasts and Spotify. The hosts’ direct, unfiltered conversations with athletes have made the podcast a cultural touchstone, offering athletes a space to discuss not only their careers but also their thoughts on social issues, mental health, and activism. Harris’ decision to appear on the show fits well into the broader narrative of athletes using their platforms to engage in social and political discourse.
The podcast’s reach has steadily expanded across social media, with a growing presence on Instagram, TikTok, and X, allowing it to connect with an even broader demographic. Harris’ choice to appear on “All The Smoke” suggests her campaign is looking to connect with younger voters and sports fans—groups that may not be heavily involved in traditional political coverage but are deeply engaged in the issues discussed on this podcast.
This appearance comes after Harris recently accepted CNN’s invitation to participate in a debate with Republican candidate Donald Trump, as well as her participation in an ABC-hosted debate. It’s clear that the Vice President is exploring every avenue to reach as wide an audience as possible in the final stretch leading up to the election.
Matt Barnes and Stephen Jackson’s podcast has made waves since its inception, evolving into more than just a show about basketball. The episodes, often raw and emotional, resonate with fans who appreciate the personal stories and deeper reflections on life beyond the NBA. Harris’ appearance on the show underscores how the intersection of politics and sports has become increasingly significant, especially in today’s climate, where athletes are more vocal about social justice issues.
Barnes, a former player who had stints with teams such as the LA Clippers, Golden State Warriors, LA Lakers, and Memphis Grizzlies, has hinted at his own future political aspirations. During an appearance on the “Miss Understood with Rachel Uchitel” podcast, Barnes discussed his goal of running for office by the time he reaches his 50s. He said, “I gave myself a goal back in my 30s that by the time I turn 50, I wanted to run for some sort of office. Whether that be mayor or governor or whatever it may be. It would be refreshing. It’s not something people expect, but I know I can make a difference. I still got seven years before that time is up.”
Barnes’ statements further emphasize how sports personalities are increasingly engaging with political and social issues, and Kamala Harris ’ appearance on “All The Smoke” only reinforces the growing connection between these two worlds.
Kamala Harris’ decision to appear on a podcast that primarily focuses on athletes and their personal journeys highlights her campaign’s attempt to resonate with a broader, more diverse audience. This appearance is not just a way to appeal to NBA fans but also reflects the changing political landscape, where candidates must engage with voters on platforms outside traditional political arenas. Podcasts like “All The Smoke” offer politicians a unique space to present themselves in a more relaxed and personal manner, connecting with listeners who may not consume conventional political media.
Tommy Vietor’s endorsement of Kamala Harris ’ decision to join the “All The Smoke” podcast is a clear indicator of how influential the show has become, not just within sports but across a wider cultural spectrum. It reflects the importance of engaging with audiences that may not be politically active but are tuned into the conversations that shape the sports world. This move also signifies how modern political campaigns are leveraging non-traditional platforms to connect with potential voters in more relatable and accessible ways. By aligning with a podcast that blends sports and social commentary, Harris is making a calculated, yet humanizing, appeal to voters.
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