Shaquille O’Neal acknowledges Magic Johnson for educating him on investments. Following Magic’s guidance, Shaq has amassed a fortune of $500 million. Shaq O’Neal was motivated to expand his business investments by $1.2 billion net worth of Magic . Currently, he possesses franchises such as gyms, car washes, and restaurants, including his own creation – Big Chicken, which was started in 2018.
Big Chicken: A Personal Touch
Big Chicken is unique due to its personal importance to Shaq. He established the restaurant using recipes from his early years, which included dishes made by his mother, Lucille O’Neal. She was instrumental in refining the menu, particularly her famous macaroni and chicken dish. Each menu item, such as the ‘Charles Barkley‘ sandwich, bears significance as it is named after Shaq’s TNT co-analyst and friend.
Shaq’s Social Media Strategy for Business
Shaq utilized his humorous and engaging style to promote Big Chicken to his 35 million Instagram followers. Shaq clarified that the majority of his posts are meant to bring laughter to his audience, accounting for sixty percent. Through his interactions with fans on social media, his brand has expanded quickly, now boasting over 350 locations in 19 states. The eatery can also be located in arenas, airports, and even on Carnival cruises.
Family and Discipline as Keys to Success
Shaq’s success was greatly influenced by his parents. Big Chicken’s menu was influenced by the recipes of his mother. While discipline and determination were instilled in him by his father’s teachings. By leveraging social media and his distinctive sense of humor. Shaquille is further developing the knowledge he gained from his parents and Magic Johnson, evolving into a successful entrepreneur.
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