The NBA Launchpad has announced the selection of five companies for its third cohort, focusing on emerging technologies that advance the league’s basketball and business priorities. The chosen companies include three focused on advancing the game and two centered on enhancing fan experience. The selected companies will undergo a six-month immersive process, receiving hands-on support from the NBA and access to its resources to further develop their technologies. The program will conclude with Demo Day at NBA 2K25 Summer League in July in Las Vegas, where the companies will present to NBA executives, strategic partners, and investors.
Here are the companies in the 2024 cohort of the NBA Launchpad program:
Advancing The Game:
- Reboot Motion (Los Angeles): A movement analysis platform assisting large organizations in excelling in biomechanics at scale.
- Tonsser (Copenhagen, Denmark): A digital product and community enabling youth athletes to track their performances, improve their skills, compare and compete against peers, and access opportunities.
- Plantinga (Vancouver, Canada): Advanced in-shoe sensors with AI insights that track step-by-step load, performance, and asymmetries during training and competition.
Enhancing Fan Experience:
- TextQL (New York): An AI-native data intelligence platform that helps non-technical users self-serve insights in real-time for data-driven decisions.
- Dimension Studio (London): A real-time 3D production studio and platform for virtual worlds, virtual humans, and virtual sports.
These companies will work closely with the NBA over the next six months to further develop their technologies, aiming to bring innovation to both the game and the fan experience.
The NBA has selected five companies for the third cohort of NBA Launchpad, the league’s initiative to source, evaluate, and pilot emerging technologies that advance the NBA’s top priorities on and off the court.
The 2024 cohort includes: Dimension Studio, Plantiga, Reboot… pic.twitter.com/2P5w1SD2Ac
— NBA (@NBA) January 25, 2024
The culmination of the NBA Launchpad journey will be the highly anticipated Demo Day at the NBA 2K25 Summer League in Las Vegas next July. At this event, the participating companies will showcase their advancements to a distinguished audience, including NBA executives, strategic partners, and potential investors. This platform provides a unique opportunity for the companies to demonstrate the impact of their innovations on both the game itself and the overall fan experience.
The NBA Launchpad program remains a testament to the league’s commitment to fostering innovation and staying at the forefront of technological advancements. As these five companies embark on their six-month journey, the basketball community eagerly anticipates the transformative contributions they will make to the sport and the enjoyment of fans worldwide.
Comments