In a bold move that’s bound to shake up the wine and sports world, Kendall-Jackson has unveiled multi-year partnerships with NBA giants Sacramento Kings, Orlando Magic, and Phoenix Suns. This marks a seismic shift in their strategy, following their recent alliance with the Golden State Warriors. The renowned winery, famous for producing America’s top-selling Chardonnay, is diving headfirst into professional basketball, with promises of wine-fueled excitement for fans across the country.
Will You Be the NBA All-Star Game’s VIP with Kendall-Jackson?
Christopher Jackson, Co-Proprietor of Kendall-Jackson, expressed his excitement: “This is more than just a partnership. It’s about bringing the essence of winemaking to the heart of basketball.” With this groundbreaking collaboration, Kendall-Jackson is set to redefine the game-day experience, fusing the thrill of NBA action with the elegance of premium wines. Expect in-arena activations, VIP events, and wine promotions that will leave fans buzzing long after the final buzzer.
In Sacramento, Kendall-Jackson is pulling out all the stops by unveiling “Cellar 82 by Kendall-Jackson” at the Golden 1 Center. This luxurious space, inspired by the winery’s founding year, offers suite and loft ticket holders an exclusive selection of award-winning wines. The arena will also feature branded wine bar carts, ensuring that every fan has a chance to indulge in Kendall-Jackson’s sustainable, critically acclaimed wines. A perfect pairing for a Kings victory!
Meanwhile, Orlando Magic fans will be treated to Kendall-Jackson’s finest at Kia Center, where branded bars will serve up the winery’s top-notch selections. But it’s not just about sipping wine; Kendall-Jackson is also supporting the 2025 Orlando Wine Festival & Auction. This philanthropic event, benefiting the Orlando Magic Youth Foundation, underscores the winery’s commitment to making a real impact, especially for at-risk youth in Central Florida.
Over at Phoenix’s Footprint Center, Kendall-Jackson is turning up the heat. Branded wine bars will serve their signature Chardonnay, Cabernet Sauvignon, and more, blending seamlessly into the arena’s electric vibe. The Suns’ fans are in for a treat—watching their team while enjoying premium wines sounds like a dream come true.
In celebration of these exciting partnerships, Kendall-Jackson has launched a nationwide sweepstakes that’s turning heads. One lucky winner will score an all-expenses-paid trip to the 2025 NBA All-Star Game in San Francisco, complete with game tickets, a $2,000 travel stipend, and a $500 NBA Store gift card. With three additional $250 NBA Store gift cards up for grabs, fans are flocking to enter before the December 31 deadline.
The strategy of combining wine with the NBA is both ambitious and audacious. It targets a unique demographic—NBA fans with a taste for luxury. What makes this move particularly controversial is the fusion of sports with alcohol, a pairing that has sparked debates in the past. Kendall-Jackson, however, is betting big on this risk, positioning themselves at the forefront of a new era where basketball isn’t just about the game but the experience. With the inclusion of nationwide sweepstakes and philanthropic initiatives, they are cleverly blending luxury, community, and excitement.
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