The Washington Wizards franchise is hoping that by using social media, it can expand its brand throughout the Middle East. They are the first team in the NBA to introduce Arabic-language social media channels as part of their endeavor to expand their global footprint. The hashtag #yallaWizards is used by the Twitter and Instagram account @WizardsArabic.
Throughout the season, the Wizards’ Arabic social media sites will offer thorough coverage of the team, including game commentary, media availability, news, behind-the-scenes access, and exclusive fan material.
The team anticipates that the outlets will help the franchise’s reputation in the Middle East expand. In the near future, it also plans to debut an Arabic-language website.
“We are excited to add Arabic-language social platforms to our global portfolio,” said Monumental Sports and Entertainment (MSE) president and chief commercial officer Jim Van Stone. “We know that Arabic-speaking basketball fans are going to enjoy our content and will feel more connected to the Wizards.”
The new platforms will give Arab-Americans and Arabic-speaking NBA fans living in the District of Columbia, Maryland, and Virginia a platform to express themselves, the team’s official release states (DMV). By conducting youth basketball clinics, e-sports initiatives, and community outreach projects throughout the Middle East, the Wizards have additionally contributed to the growth of the sport.
Etihad Airways, which has been the only international airline partner of the Washington Capitals (NHL), Washington Mystics (WNBA), and Capital One Arena since 2015, has a partnership with the Wizards. The Wizards have recently started digital media channels for their Israeli, Chinese, and Japanese supporters. Additionally, it features the recently launched Spanish-language channel @vamoswizards.
All Eyes on Gulf
The NBA and Abu Dhabi’s Department of Culture and Tourism announced a multi-year agreement last November. The Bucks and Hawks played two preseason NBA games last week at the Etihad Arena on Yas Island. It was also the league’s first-ever game in the UAE and the Arabian Gulf.
“After we play games there, we will have played games in virtually every region around the world,” NBA Deputy Commissioner Mark Tatum said before the games took place. “A big part of our strategy is making sure people can touch and feel the game because we know it has an impact on growing the fan base.”
NBA games have been broadcast in the area for 35 years. Luminaries like Kobe Bryant and Hakeem Olajuwon have visited the UAE to hold clinics and fan gatherings.
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