Grading major brands’ performance in the 2023-24 NBA season, it’s time for a mid-term evaluation of the major sneaker brands. Here’s a report card for each brand’s performance in the first two weeks.
Grading Major Brands’ Performance in the 2023-24 NBA Season
Adidas: Grade A
Adidas kicks off with a strong performance, highlighted by Donovan Mitchell’s game-winner on Opening Night and James Harden’s debut in his latest model. However, concerns loom over the future of Damian Lillard’s signature line.
Jordan Brand: Grade B+
Jordan Brand earns a solid grade with Jayson Tatum’s impressive signature sneaker and notable performances from Luka Doncic, Russell Westbrook, and Zion Williamson. The Air Jordan 38 needs more colorways to match the flagship model’s legacy.
New Balance: Grade A+
New Balance shines with Nuggets‘ Jamal Murray receiving his NBA Championship ring and Kawhi Leonard’s signature model making waves. The TWO WXY line continues to impress, but fans are hungry for more colorways of the KAWHI III.
Nike: Grade B
Nike delivers a mix of new and retro sneakers from LeBron James and Kevin Durant, catering to fans of all ages. However, Ja Morant’s suspension and limited availability of Devin Booker’s first signature sneaker affected the brand’s momentum.
PUMA: Grade B+
PUMA scores well with LaMelo Ball’s vibrant sneakers and anticipation for Scoot Henderson’s upcoming line. Terry Rozier’s departure marks a transition phase for the brand.
Skechers: Grade A
Skechers stormed onto the scene with signings like Julius Randle and Terance Mann, quickly launching performance models. The reported signing of Joel Embiid could elevate Skechers even further.
Under Armour: Grade B+
Under Armour thrives with Stephen Curry’s dominant presence and strong sales of his 11th signature sneaker. De’Aaron Fox’s role as the first signature athlete of Curry Brand adds to the brand’s success, but losing Joel Embiid to Skechers would be a setback.
As the season progresses, these brands have the opportunity to address areas of improvement and build on their successes.
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