Nike is bringing back its popular Air Time stream for a third iteration, and this time, the focus is on celebrating the legendary career of NBA icon Kobe Bryant. The special broadcast, exclusively for Nike x NBA ID Members, will air live on Thursday, Aug. 22, at 8 p.m. ET on the NBA App.
A Tribute to Kobe Bryant
Air Time is designed to immerse fans in basketball culture, and this edition will pay homage to Kobe Bryant’s remarkable legacy. The stream will feature four classic game quarters showcasing some of Bryant’s most iconic performances. Fans will relive unforgettable moments, including his legendary 81-point game, Game 5 of the 2009 NBA Finals, Game 7 of the 2010 NBA Finals, and a thrilling triple-overtime clash against the Phoenix Suns in 2011.
Engaging Fans with Trivia and Surprises
As fans watch these historic games, they will have the opportunity to participate in Kobe-related trivia, with special surprises in store for those who engage with the content. The interactive nature of the stream is sure to enhance the experience for Kobe fans and basketball enthusiasts alike.
A Star-Studded Lineup of Hosts
The Air Time stream will be hosted by a rotating panel of personalities, including New York Knicks guard Jalen Brunson, NBA 2K TV host Alexis Morgan, and Jamiersen Green, the host of Nike SNKRS “Heating Up.” These hosts will guide viewers through the stream, adding insights and commentary on Kobe’s impact on the game and the enduring influence of Nike in the NBA.
Accessing Exclusive Content
Fans who want to tune in can link their Nike and NBA ID Membership accounts to gain access to Air Time. This connection will also unlock more exclusive products, content, and experiences, making it a must-watch event for Nike and NBA fans.
Nike’s Air Time stream promises to be a fitting tribute to Kobe Bryant, celebrating his contributions to basketball while also highlighting the powerful connection between Nike and the NBA. Don’t miss this chance to relive some of the greatest moments in NBA history through the lens of one of its most beloved stars.
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