Jaylen Brown dropped his first music single called “Just Do It,” inspired by the well-known slogan of Nike. The song starts by mentioning how Nike excluded him from the Olympics, but surprisingly, he doesn’t explicitly talk about the brand during the track. Instead of that, Brown centers on his own challenges, whether on the court or elsewhere. The phrase “Balling ain’t the only thing I know” is repeated in the song to highlight his skills beyond basketball.
A Feud with Nike
Brown’s partnership with Nike turned sour in 2022 after the brand decided to part ways with Kyrie Irving, who is both his friend and a fellow NBA player. As the leader of the NBPA, Brown expressed his approval of Irving and started taking off the Nike swoosh from his footwear. Brown accused Nike of influencing the decision to exclude him from the Olympics, which only fueled his anger further.
A New Era for Brown?
Brown may still have unfinished business with Nike. Lately, he posted on Instagram a photo displaying him training in black sneakers adorned with crystal-like embellishments. Fans believe that Brown is developing his own unique shoe, indicating a potential shift from Nike to other business opportunities.
Conflict of Jaylen Brown with Nike appears to be very personal to him, yet it also demonstrates his commitment to creating his own journey, both in basketball and in other aspects of his life.
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