Avolta’s Interactive NBA Experience, a groundbreaking collaboration between Avolta, renowned watchmaker Tissot, and the NBA, is set to dazzle travelers at Las Vegas Harry Reid International Airport this month.
Avolta’s Interactive NBA Experience Lands in Vegas
Passengers who find themselves in Terminal 3 will be fascinated to see that we recreated a hoop and net with this sensible virtual court, which could compete with any real court, that will give spectators an opportunity to participate in Tissot’s “Buzzer Beater” free throw challenge, which will take place in a stunning digital basketball arena. Tissot, an NBA reliable as their official timekeeper since 2015, is not shy of attempts to redefine the games and take to the next level the product promotion with its innovative approaches.
It is supposed to be third opportunity after a series of partnerships between Tissot and Avolta that have been set in the last year. The summer experience showed its last design when duo staged an adrenaline-pumping MotoGP at Madrid Adolfo Suárez Madrid-Barajas Airport. The simulator was used for the adrenaline getaway. And to wrap up the year, The De Beers have also featured their Tissot products at the London Heathrow airport through an equally incredible product promotion.
Besides the terminals, it is on Avolta’s the Reserverb & Collect platform, where the dialogue will continue, which will be online. The two expertly selected lucky winners of The Red’s By-Dufry loyalty program can look forward to grabbing their carefully planned tickets for the upcoming Las Vegas NBA Summer League at the Thomas & Mack Center come July 2024. Last but not least on the scheme, holidaymakers who make an acquisition from the Tissot pop-up venue come February 16th will be pleasantly surprised with an elegant travel watch roll as a thank you offer.
Kate Herzig, EVP of Duty Free, North America, at Avolta, shared her excitement stating that airports business now, not only is about waiting at the gate for next flight, but there are leisurely activities to enjoy. This evinces Avolta’s intention of enriching every traveler’s trip with as much excitement, eagerness and discovery as the destination one has planned to visit as part of the company’s destination-2027 strategy. This collaboration is not only about innovation, it’s also human-centered with its intention of offering passengers material to either look at in the unexpected or just to put a smile on their faces.
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