The 2003 NBA Draft class is renowned for producing basketball legends, but it’s not just their on-court prowess that’s remembered. Their iconic style choices from the draft day have resurfaced in a nostalgic AT&T commercial, just in time for March Madness.
Setting the Scene:
Carmelo Anthony, the third pick in the 2003 NBA Draft, leads the commercial alongside fellow draft classmates T.J. Ford and Kendrick Perkins. As the commercial unfolds, it seamlessly blends the past with the present, offering viewers a glimpse into the draft night preparations of these NBA stars.
Flashback to Draft Night:
In the commercial, Anthony, Ford, and Perkins find themselves in a tailor shop, trying on suits reminiscent of their draft night attire. Despite the ill fit, Anthony assures his companions that their choices are “timeless classics,” hinting at the iconic status of their draft-day fashion.
Embracing Nostalgia:
The commercial captures the essence of 2003 with its inclusion of flip phones, reminiscent of the era’s technology, and the infectious beats of Chingy’s “Right Thurr.” Anthony completes his retro look with his signature headband, adding an authentic touch to the flashback scene.
A Playful Tribute:
As the trio strikes poses for a flip-phone selfie, the phrase “boxy boys” encapsulates the commercial’s playful nod to the past. Despite the passage of time, their camaraderie and sense of humor remain unchanged, drawing viewers into a heartwarming trip down memory lane.
AT&T’s March Madness commercial featuring Carmelo Anthony, T.J. Ford, and Kendrick Perkins offers a delightful blend of nostalgia and humor. By revisiting the iconic style choices and camaraderie of the 2003 NBA Draft class, the AT&T commercial captures the spirit of March Madness while paying homage to basketball’s enduring legacy.
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