As the 2023-24 Detroit Pistons approach NBA infamy with each consecutive loss, it prompts a reflection on the team that holds the record for the longest losing streak in league history—the notorious “Process” 76ers. Let’s revisit the era from 2013 to 2016 when intentional losing, or “tanking,” became synonymous with Philadelphia’s strategy.
The Process Unveiled (2013-2014)
The 76ers, under the helm of new general manager Sam Hinkie and coach Brett Brown, embarked on a radical journey known as “The Process.” From 2013 to 2016, Philadelphia intentionally fielded lineups that set records for futility, all in pursuit of securing top draft picks. In the 2013-14 season, the team managed to tie the post-LeBron James Cavaliers for the worst single-season losing streak in NBA history—26 games.
Key Players of the Season:
- Thaddeus Young: 17.9 PPG
- Evan Turner: 17.4 PPG
- Michael Carter-Williams: 16.7 PPG
The season concluded with a 19-63 record, but the losing streak was instrumental in securing the third overall pick in the 2014 NBA Draft, leading to the selection of Joel Embiid.
The Process Intensifies (2014-2015)
The following season marked the beginning of the longest total losing streak in NBA history. Starting with an 0-17 record, the 2014-15 76ers endured 26 consecutive losses. The season ended with an 18-64 record, and the team opted for another center, Jahlil Okafor, with the third pick in the 2015 NBA Draft.
Key Players of the Season:
- Michael Carter-Williams: 15.0 PPG
- Robert Covington: 13.5 PPG
- Nerlens Noel: 9.9 PPG
The Pinnacle of Pain (2015-2016)
With Joel Embiid still sidelined due to injury, the 2015-16 season saw the 76ers set the record for the longest total losing streak—28 games. The team, led by Jahlil Okafor, Ish Smith, and Robert Covington, faced a relentless struggle. The streak finally ended with a win against the Lakers but was followed by an additional 12 losses. The season concluded with a dismal 10-72 record.
Key Players of the Season:
- Jahlil Okafor: 17.5 PPG
- Ish Smith: 14.7 PPG
- Robert Covington: 12.8 PPG
The Reward: A Top Pick
Despite the unprecedented losing, the 76ers’ strategy bore fruit. The first overall pick in the 2016 NBA Draft was used to select Ben Simmons. The era, while marred by historic losses, laid the foundation for a new chapter in Philadelphia’s basketball journey.
As the Pistons approach these infamous records, NBA fans are reminded of the audacious “Process” that reshaped the destiny of the 76ers.
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